Privacy Policy
Effective Date: August 6, 2025
Livermore Outlets Orthodontics (“we,” “our,” or “us”) is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect information about you when you visit our website, https://livermoreoutletsorthodontics.com (“Site”), book an appointment, or otherwise interact with us.
1. Information We Collect
We collect the following types of information:
a. Information You Provide
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Appointment Booking: When you schedule an appointment through our HIPAA-compliant third-party scheduling service (Cal.com), we collect personal information, including your name, phone number, email address, and any details you provide related to your visit.
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Communication: If you contact us via email at dr@livermoreoutletsorthodontics.com, we will receive any personal information you include in your message.
b. Information From Practice Management Software
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We store patient records and related health information in our secure, HIPAA-compliant practice management system.
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Patients may also access or manage aspects of their treatment through third-party platforms, such as the Invisalign mobile app, which have their own privacy policies.
c. Automatically Collected Information (Future Use)
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We may use tools such as cookies, Google Analytics, Meta Pixel, or similar tracking technologies to collect usage data from visitors (e.g., pages visited, time spent on site, referral sources, device and browser info).
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These tools help us improve our website and may be used in future advertising or remarketing campaigns.
2. How We Use Your Information
We may use your information to:
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Schedule and manage your appointments
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Send appointment confirmations and reminders via email, phone, or SMS
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Provide dental services and manage your treatment plan
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Respond to your inquiries and provide customer support
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Improve our website and user experience
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Comply with legal or regulatory obligations
3. How We Share Your Information
We do not sell or rent your personal information. We only share your data as necessary:
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With third-party service providers (e.g., Cal.com, practice management software) that help us operate our business in a secure and HIPAA-compliant way
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With Invisalign or similar third-party providers as part of your treatment plan
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When required by law or to comply with legal obligations
4. Communications
We may contact you by phone, SMS, or email for:
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Appointment confirmations and reminders
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Administrative or billing purposes
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Follow-ups or relevant updates about your care
You may opt out of non-essential communications at any time by contacting us at dr@livermoreoutletsorthodontics.com.
5. Cookies & Tracking Technologies
Although we do not currently use tracking cookies, pixels, or analytics tools, we may enable them in the future. When active, these tools may:
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Collect information about how visitors use our website
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Help us run Google Ads, Meta Ads, or other targeted advertising
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Support performance, functionality, or analytics efforts
You will have the ability to opt-out or manage cookie preferences through your browser settings or via a cookie banner (if/when implemented).
6. Data Security
We take appropriate physical, technical, and administrative measures to safeguard your information. Our scheduling and patient systems are HIPAA-compliant, and access is restricted to authorized personnel only.
7. Third-Party Links
Our website may link to third-party websites (such as Invisalign). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before submitting any personal information.
8. Children’s Privacy
Our website is not intended for use by children under the age of 13. We do not knowingly collect information from minors without parental consent.
9. Your Rights
As a patient or visitor, you have the right to:
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Access, update, or correct your personal information
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Request deletion of your information (subject to legal and medical record-keeping requirements)
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Opt out of future marketing communications
To exercise these rights, contact us at dr@livermoreoutletsorthodontics.com.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The “Effective Date” above will indicate when it was last revised.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:
Livermore Outlets Orthodontics
dr@livermoreoutletsorthodontics.com